The Problem

It started as a single request back in 1996: a major US chain retailer and pioneer of store brands, approached MGX for help managing their new wine brand.

 

The Solution

MGX developed a tailored solution for the retailer, providing a single key account manager backed up by a highly experienced supply chain team to coordinate all aspects of program management – from picking up the wine from the producer to delivery at individual stores around the country.  MGX services included:

• Importing the wine from overseas
• Compliance management of all Federal and State beverage alcohol regulations
• Taking full custody and warehousing finished goods
• Forecasting and inventory management, ensuring sufficient product on hand in each state to satisfy individual store reorders
• National distribution and final mile delivery to individual retail stores throughout the US
• Coordination with the retailer’s national buying team
• Communicating to individual stores regarding program requirements
• Managing promotional programs